Minimalist packaging design for the Made in Italy artisan soap brand. The brand's products are all natural, organic and authentic and the packaging had to reflect this. Clean ingredients, sustainable solutions without limiting the design.
We have chosen to use a texture for the background that recalls brown paper as the only visual element to give the packaging a vintage and low-impact look. This element refers to the product itself: nothing but natural soap.
Each soap, inspired by formulations from some parts of the world "Idee dal Mondo", has a distinctive and unique packaging, characterized by a colored band that represents the main ingredient. The line presents 5 references:
the Black Soap of Africa, the Argan Soap of Morocco, the Olive Soap of the Mediterranean, the Avocado Soap of Mexico and the Olive Soap of Sicily.
The packaging was created to protect the product on the shelves, creating a more hygienic, transportable and easily adaptable product to the consumer's routine.
We have created a packaging that enhances the product, reflecting its authenticity and naturalness, while guaranteeing maximum protection and an attractive design.
