Brief:
Create a brand for school caterer which is an independent company that specialises in providing catering to the education sector.
Concept:
School meal is important to kids. However school food now is not healthy enough and causes obesity. Another fact is that some parents are busy so that their kids are sent to school early without breakfast. School catering should be responsible for children eating habit
Solution:
The company provides healthy breakfast at 8 and lunch at 12 to kids and tells them what is balanced diet throughout the service.
8 to 12 accounts 1/3 of 12 hours. And according to food pyramid, protein, cabohydrate and fiber are 3 basic nutrition. The 3 elements are simplified into 3 primary colours which are the level of caution that suggest different amount of intake.
Everyday menu is hand written on a white board in the early morning for kids to check out.
Due to the flexibility of brand mark, kids are encouraged to draw their own portrait on the name cards to enter canteen.
