Brief:
Create a new range for SOURZ
Deadly Sins. Aspects to consider are everything from a new range name, flavour(s) and product packaging to glassware, a bespoke bar and anything relevant that could help to develop the range further.
Deadly Sins. Aspects to consider are everything from a new range name, flavour(s) and product packaging to glassware, a bespoke bar and anything relevant that could help to develop the range further.
Concept:
My idea is to translate each deadly sin into different shapes. Then appeal vibrant colours and effects onto bottles to make the message bold.
Solution:
Name the range as SOURZ 7 SINZ. Combine the name of sin and flavour together to make it speak for the range. Simple bottle shape makes the graphics stand out.
Bar display
Posters
