![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f384c1168926639.6443512538886.jpg)
Delights for enlightenment.
Alice was born out of a desire to give people what neither the pharmaceutical industry nor supplements have provided: safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning.
SCOPE:
Brand Strategy / Creative Direction / Visual Identity
![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/83fb19168926639.644351253a3b6.jpg)
Alice’s custom logotype is a contemporary take on typography from the late-60s to early-70s with its bold and fluid characters. It feels relevant for today’s market while evoking a feeling of nostalgic familiarity and yearning for simpler times.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0df97b168926639.64435120084c2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51affd168926639.6443512009b5a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9c75e168926639.644351200b3eb.jpg)
![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/27c471168926639.644351253e463.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f112a3168926639.6443512130b75.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/800a68168926639.6443512131c8e.jpg)
![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/757763168926639.644351253965d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/956394168926639.64435122dac90.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c499ee168926639.64435122d9d87.jpg)
![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4a18ac168926639.644351253b9ba.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1aa57168926639.64435123f3da5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fa302168926639.64435123f2a17.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b82c6168926639.6443512400efd.jpg)
![brand identity chocolate chocolate packaging Logo Design Logotype mushroom Mushrooms Packaging packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0d73cb168926639.644351253cdb9.jpg)