'What keeps you up at night?'
:Drip Marketing campaign, Element Three, Indianapolis, IN, 2010
:Drip Marketing campaign, Element Three, Indianapolis, IN, 2010
While interning at Element Three, a local marketing firm, I was assigned the task of creating and implementing a drip marketing campaign to follow the firms new print and online look, message for
the purpose of prospecting new business. After collaborating with the firms account manager, design team and operations director, I developed a series of interactive emails based off provactive questions a business owner ponders that can be resolved with Element Three’s proprietary design process. Articles and blog entries were established for each communication in the email series along with links to key locations within the Element Three website. A secondary series of printed cards were also created for follow up use.
the purpose of prospecting new business. After collaborating with the firms account manager, design team and operations director, I developed a series of interactive emails based off provactive questions a business owner ponders that can be resolved with Element Three’s proprietary design process. Articles and blog entries were established for each communication in the email series along with links to key locations within the Element Three website. A secondary series of printed cards were also created for follow up use.
ELEMENTS INCLUDE:
sequential email series / 6 | printed cards / 4
sequential email series / 6 | printed cards / 4
