LURE YOU IN AND KNOCK YOU OUT
Morrigans kiss is a concept for an Irish whiskey that I created, branded and packaged. Based off of the Celtic goddess of war, this product reflects many of her central characteristics. It has a slightly feminine but war strong feel to it. Design wise I went with a mixture of classic Celtic motifs, but then put my own modern spin on it. With the logo I wanted to continue with this modern Celtic feel. There are essentially two parts to the logo. The facets in the letters are supposed to evoke a sense of strength that comes with war. These facets are based off of ones, which would be found on the amour and weapons of the time. The second part of the logo represents the feminine aspect of Morrigan, along with her symbolic kiss. The shape of the “K” is formed from the profile of lips giving a kiss.
Since this is a premium product, the packaging certainly reflects that. It is very unique in its shape, as well as materials used. The cut in the classic moss covered stone, reveals a metallic bronze paper. In a sense it is a modern play on the classic sword in the stone. The bottle is also customized. It is a standard whiskey bottle, but has a gradient of black to clear, with the Celtic knot pattern knocked out. It also has the logo and nutritional facts silkscreen on it.
