Bradesco
Lollapalooza Brasil 2023
With the rockin' beats in the air, Bradesco, the main sponsor of the highly anticipated Lollapalooza Brazil 2023, pumped up music fans nationwide with an electrifying campaign. Black Madre was honored to create the entire campaign, including a film animation, marketing materials, and promos that captured the festival's unique vibe. Featuring mind-blowing installations inside and outside the event, the campaign also rocked it on social media, engaging fans and sparking a true music celebration, capturing the energy of Lolla in every detail.
Agency: Aldeiah — Client: Bradesco — Campaign: Lollapalooza Brasil 2023
Posters Campaign
Digital Content
Illustration Process
Print and Social Media
Gifs and Stickers
Trade Marketing and OOH
Animation Process
Credits
Client: Bradesco
Agency: Aldeiah
Campaign: Lollapalooza Brasil 2023
Director: Andre Maciel
Business Manager: Tina Castro
Executive Account: Camila Holzmann
Planning: Letícia Alves, Beatriz Perrote
Production: Laryssa Andrade, Felipe Ribs
Ilustration: Coordinator: Igor Ras
Ilustrators: Julia Albertin, Evandro D'Hipolito, Rafael Duque, Diego Abreu,
Leonardo Soares
Animation: Cesar Maciel, Ramona Kruger, Saulo de Castro, Priscila Assunção
Composition: Julia Hermine
Audio: Mr. Pink