With the belief that coffee is about taste and feel. Fine coffee beans is the main element that brings a fine taste and a fine feeling to people.
Fine89 is a brand that, through experiences, expresses its own vision of culture and the art of brewing coffee.
The challenge was to define what makes Fine89 different and set it apart from the competition. Also create a Visual Identity for a brand with two segment variations. The Fine89 Coffee roastery and the Fine89 Coffee shop.
Fine Coffee, Fine Taste, and Fine Feeling were the main points of the whole concept. We explored the different visual aspects of “Fine” from Experiences, Culture, Land, and People,... This brings the definition of a Taste and Feel that served as the identification for the entire communication.
Fine89 is a brand that, through experiences, expresses its own vision of culture and the art of brewing coffee.
The challenge was to define what makes Fine89 different and set it apart from the competition. Also create a Visual Identity for a brand with two segment variations. The Fine89 Coffee roastery and the Fine89 Coffee shop.
Fine Coffee, Fine Taste, and Fine Feeling were the main points of the whole concept. We explored the different visual aspects of “Fine” from Experiences, Culture, Land, and People,... This brings the definition of a Taste and Feel that served as the identification for the entire communication.
Credits
Design firm Cobrand Agency
Creative Director William Hoang
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