Fresh Prep's
Sustainable Social Media Campaigns
This portfolio folder showcases my collaborative work with Fresh Prep's art director, writers and editors in designing sustainable social media campaigns for
the B-Corp-certified meal delivery service.
We aimed to educate Fresh Prep's followers on the importance of sustainability and showcase the company's efforts to reduce waste and promote environmentally-friendly practices. Using Fresh Prep's brand style guide, I incorporated their signature yellow and green colour scheme, illustrated patterns, and custom illustrations I created from scratch. By aligning the campaign with Fresh Prep's values and visual identity, we produced engaging content that resonated with their audience and helped build a stronger brand. This collaborative effort demonstrates how effective design can help to communicate a company's commitment to sustainability and build a community
around shared values.
We aimed to educate Fresh Prep's followers on the importance of sustainability and showcase the company's efforts to reduce waste and promote environmentally-friendly practices. Using Fresh Prep's brand style guide, I incorporated their signature yellow and green colour scheme, illustrated patterns, and custom illustrations I created from scratch. By aligning the campaign with Fresh Prep's values and visual identity, we produced engaging content that resonated with their audience and helped build a stronger brand. This collaborative effort demonstrates how effective design can help to communicate a company's commitment to sustainability and build a community
around shared values.
Thank you :)
