Elevating Fresh Prep's Email Campaigns:
A Collaborative Design Process
I designed visually appealing and engaging emails and online monthly newsletters for Fresh Prep, collaborating with writers, editors, photographers, and an art director to create effective email campaigns. Our primary goal was to grab the attention of customers within 11 seconds. We developed a consistent and engaging design aesthetic using my hand-drawn custom illustrations, GIFs or stock illustrations to enhance the visual appeal and easy to convey the message. We achieved a final design that exceeded our customers’ expectations through several rounds of feedback and revisions. This collaborative process ensured that we created effective email campaigns that successfully communicated our message and captured the attention of our customers.
Thank you :)
