I had the pleasure of working on this rebrand which involved branding, type pairing, illustration, environmental graphics, ideation, and custom collateral. The client had existing branding and color scheme inspired by diners and wanted to expand the "district" theme as well as create a dynamic brand that showcased their elevated fast-casual offerings. This project was completed during my time at Yoodle. Photography provided by client.

Branding and ideation: Jerry Ponzer, Blair Garrison, Mollie Hanselman, and Tim McCoy II

Art Direction: Tim McCoy II

Illustration: Blair Garrison and Jerry Ponzer