AH by Android Homme
This project was conducted for USC promoting a new footwear brand; AH by Android Homme. The shoes have been designed with cutting edge materials and have quite a sci-fi feel to them. Being a big fan of science fiction myself I jumped at the chance to shoot these trainers. I wanted to create a futuristic backdrop that helped emphasise the products features and show the different textures and patterns of the shoe. I created the above animation as the mailers header. I wanted to create a glitchy computer/security camera feel. The animation also serves to highlight the purple snake-skin colouring of the shoe.
I created this image to show off the products lightweight material by creating the illusion that the pair are hovering.
This pair is extremely striking with its contrasting white and black colouring. I wanted the backdrop to reflect this and create a moody atmosphere.
This image was probably my favourite of the shoot. I wanted to show off the stability of the shoe by showing it defy gravity by photographing it at an impossible angle. I also managed to light the shoe so that it shows off the textures and details present in the trainer.
This was the final e-mailer layout with pricing and logos added.