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The Nike Free Flyknit Media launch event is an immersive brand experience with talks, product testing and workshops, which took place in Athens o… Read More
The Nike Free Flyknit Media launch event is an immersive brand experience with talks, product testing and workshops, which took place in Athens on 9th-10th of April. Using Nike's design mantra "Lightness and strenght" as a starting point, we have developed the concept of a lab where creativity meets technology, enabling people to express themselves while learning new skills, and participating to different kinds of talks and lectures. The strings of which the shoes are made, crossing and overlapping each other, influenced the branding language, inspiring the design of the graphics walls and the materials for the event. Art direction & Space design: Sophie Chenevix Trench Branding and Graphic design: Daniela Meloni Read Less
Published:
From presentation document: Lab concept inspiration.
From presentation document: brand elements.
From presentation document: different areas and scopes.
Toilet icons designed for the event.
Guest tags.
Sketch up model of the space.
An Illustrator artwork for the graphic walls.
3D render of the main lab space.
3D render of the lecture space.
Installation works.
Installation works.
Artwork for entrance wall.
Installation of the entrance wall.