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    Look & feel and wayfinding system for Camden Council's new town hall, in 5 Pancras Square, London.
    Published:
The Client
Camden Council is the local authority for the London Borough of Camden in Greater London, England.
In 2014 the organization moved into new premises at 5 Pancras Square, part of London’s major King’s Cross development. 5 Pancras Square is now home to the majority of council staff, customer-facing council services, a library and leisure facilities.

The Brief
Navigation in our 5 Pancras Square building was a challenge: with a wide range of multi-use public and private spaces, it was critical that visitors and staff felt immediately at home and could find their way around with ease.

To navigate this large, multifunctional building, a clear colour coding system was devised for each area and floor level, aided by coloured furniture and glass wall cladding. This represented a clear opportunity to inject the building with energy and colours, communicating the true values of the Camden brand.
 
 
Graphic Design: Daniela Meloni
Art Director: Quentin Newark, Atelier Works
Wayfinding Consultants: Whybrow Wayfinding
 
 
News
5 Pancras Square is currently one of the shortlisted projects for 2015 RIBA London Awards.
 
BRAND IDENTITY
COLOUR CODING SYSTEM
WAYFINDING