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Fanta's Missing The Sugar, Not The Flavor

FANTA's Missing The Sugar, Not The Flavor (少了糖,少不了味)

Fanta launches a no-sugar version in China. Playing up the Fanta product intrinsics, our launch films (15s and 30s) tease the consumers that their beloved refreshing effervescence and fruity orange flavor aren't missing and quiz them what they think is missing. 
15-seconder:
30-seconder:
Fanta's Missing The Sugar, Not The Flavor
Published:

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Fanta's Missing The Sugar, Not The Flavor

Published: