The client needed a series of commercials to communicate, in a different and innovative way, the main benefit of its silent washing machine: that it doesn't sound.
To show the main benefit of the LG silent washing machine, we got it into a world in which, just as this washing machine, nothing sounds: the silent films. We made it the star of these films, and of course, it was never heard.
Agencia: Young and Rubicam Bogotá
Vicepresidente Creativo: Mauricio Rocha
Director General Creativo: Tito Chamorrro
Director Creativo: Ricardo Uribe, Julián Núñez, Juan Carlos Sosa
Redactor: Jorge Eliecer Pinto, Juan Pablo Maldonado
Director de Arte: Juan Sebastián Portilla, Daniel Sáenz
Post-Producción: Gerardo Torres, Daniel Sáenz.
OJO DE IBEROAMÉRICA 2014: SHORTLIST FILM