Campaign: O2 4G UK Launch
Director...
Director...
4G: Bison
4G: Tim Flach
4G Gaga: Elle Muliarchyk
What: O2 4G was the biggest launch since O2 launched the original iPhone. The campaign featured a Lady Gaga exclusive window to stream her album ARTPOP via the O2 Tracks app. The campaign was rolled out regionally and was launched with a Plan B gig streamed live around London to digital OOH sites and nationally via YouTube, Twitter and NME.com.
What: O2 4G was the biggest launch since O2 launched the original iPhone. The campaign featured a Lady Gaga exclusive window to stream her album ARTPOP via the O2 Tracks app. The campaign was rolled out regionally and was launched with a Plan B gig streamed live around London to digital OOH sites and nationally via YouTube, Twitter and NME.com.
Shot in Romania, this is the most surreal and trippy campaign I've worked on. Only at O2 are you given the creative licence to go into a dog's heart. This campaign also features the first part of the Lady Gaga partnership, shot in LA a few months after the 4G spot. There are far too many stories about Gaga to include here...
The campaign also features some beautiful print shot by Tim Flach.
