Agency: VCCP
What: One man. One guitar. One loop pedal. Busking on the street to Wembley stadium in four jam packed years. Through Priority we gave O2 customers access to tickets 48 hours before general release.
Results: The biggest ever presale in O2's history. Selling out 3 dates at Wembley Stadium.
My favourite presale campaign I've worked on to date. Ed and his team were normal and down to earth. The creative fits the artist perfectly, plus we shot it all in one seamless take. No edits. Ed also recorded a unique version of 'Don't' for the ad soundtrack. Add to that a cracking digital experience to let fans explore the set and unlock multiple bits of Ed Sheeran content. All done and dusted in 4 weeks from brief to live.
What: One man. One guitar. One loop pedal. Busking on the street to Wembley stadium in four jam packed years. Through Priority we gave O2 customers access to tickets 48 hours before general release.
Results: The biggest ever presale in O2's history. Selling out 3 dates at Wembley Stadium.
My favourite presale campaign I've worked on to date. Ed and his team were normal and down to earth. The creative fits the artist perfectly, plus we shot it all in one seamless take. No edits. Ed also recorded a unique version of 'Don't' for the ad soundtrack. Add to that a cracking digital experience to let fans explore the set and unlock multiple bits of Ed Sheeran content. All done and dusted in 4 weeks from brief to live.
Digital Experience
The website is no longer live, but these screen shots will give an idea of the user journey. The site used a parallax effect, shot in the same one take style as the TV. Users unlocked six music loops as they navigated through the site, viewing exclusive content along the way.
