Campaign: Beyonce - O2 Priority
Director: Jonas Akerlund
Photographer: Elle Muliarchyk
Agency: VCCP
Brand: O2
What: The biggest artist on the planet was playing a residency at The O2. Through Priority we gave O2 customers tickets 48 hours before general release.
Results: The fastest selling presale in O2's history.
The biggest artist on the planet. The biggest Priority campaign I had worked on to date. There are far too many stories to include here...
