What does it mean to be Irish? Through user research and generative methods, we found an unmet need in the world. Customers wanted to explore deeper into their DNA, beyond a pie chart, and know "what does it mean Irish/Norwegian/German" and more.

Mosaic helps people connect with cultures, traditions, values, lifestyles, foods, and more from the DNA they inherited from around the world.

Learn more at https://designbyjohnwayne.com/mosaic