Strategy Report
Client • Synchronicity Earth
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A clean, concise and well-structured digital report explaining a conservation organisation's ambitious five year strategy.
Synchronicity Earth is a conservation charity whose aim is to protect and restore nature where it is most diverse, but also most threatened; identifying overlooked conservation challenges that desperately require support and funding. They asked me to help them create a digital report that explored and explained their five year strategy.
This report would be a key document for stakeholders and funders, so they wanted a design that was clean, professional and easy to follow. I created a well structured, modular approach that offered lots of flexibility to create a large number of layouts, and provided defined sections to house different elements like photos, copy and pull quotes on each page.
The report also made use of more visual elements, like an illustrated map to show the global reach of the organizations programmes, and a data visualization that mapped the organizations journey so far. It also utilized a lot of icons, taken from an icon library I had previously created for them.
This was a really enjoyable project for an organization that is doing great work in conservation.
