Mighty Angels is an investment fund that invests in Latin American startups from the Protech (real estate and technology) sector. Startups are interested in the fund, as they are promised to help in their development.
The Foundation wants to be friends for startups and investors, support them, communicate easily and informally. And design should solve this problem, showing that "everything is simple with us, we are friends for you, we are open and modern."
Target audience: entrepreneurs from Latin America, 25-35 years old, active, value their time, love to chat, friendly.
Terms of reference: to develop a logo, corporate colors and corporate typography for an investment fund. The design should reflect modernity, openness and simplicity of cooperation, showing that startups are friends for the foundation, as well as saying that this is a serious company and we can be trusted. The preferred color palette is shades of blue.
The main version of the logo is a font logo made in the style of "modern digital classics". The main font is sans-serif, it is stable, quite simple and modern. It tells the user about your reliability, stability in the market, shows that you can be trusted. The main emphasis is, of course, on soft, inflated, as if "flowing" letters and their connections. This gives the logo that very modernity and friendliness. There is a metaphor hidden in this combination of letters, which shows that it's easy to communicate with you, you can talk to "you", we are friends for investors and startups. These lines are like a link between you, the investor and the startup, they show the support of the fund on the path of development.
The descriptor balances the composition and tells the viewer about the scope of your company. And the graphic element - a sign completes the composition, which has 2 meanings: first, the sign is drawn on the basis of elements of microcircuits, which just reflects the segment in which you invest (PropTech). Seeing such a sign, a person immediately understands that this is something about technology. Secondly, three circles of the same size reflect the three main participants in the process: the fund, the investor, the startup, and the lines unite them in the same way as you connect an investor and a startup. Circles are equal in size, because you build communication on equal terms, as friends.
