Ida Hvitsand's profile

MonkeyPump | Brand Identity

Ida Hvitsand
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Image of Monkeypump logo on a blue and purple background.
MonkeyPump.
A state-of-the-art DeFi platform harnessing a pioneering matching engine strategy to optimize yield on ApeCoin. It's tailored for investors determined to amplify their returns securely.

The task at hand was to forge a brand identity that would deeply resonate with our core audience of DeFi enthusiasts and discerning investors. Inspired to sculpt a contemporary, tech-forward image for the platform, combining striking visuals with a tone that's professional, innovative, and always a step ahead.
Time.           Service.
February 2023                   Art Direction
Branding​​​​​​​
Logo
UI/UX
Moodboard of different images with glass, neon and pinks and purples combined with teal greens.
A collection of logo design inspiration and vibe for the brand.
The presentation of the MonkeyPump logo, black background and white image.
The logo in color, with lines and circles to how the build of the logo.
Image showing the different parts of the logo, and the iconography and meaning behind it.
Image showing different versions on the logo on different backgrounds.
Brand colors and effects in triangle shapes.
Image showing Montserat with an explanation of why this was chosen as the brand font.
Image that shows the web design for the brand, with it's neon and dark look.
Image showing parts of the pitch deck and explanations about the design of it.
Image of a black cap with the MonkeyPump Logo on purple foam background.
Image of a tote bag with the MonkeyPump logo. Dark background.
Logo of a bright teal tshirt with the MonkeyPump logo on it.
Image of a computer that is floating in a dark space, with the MonkeyPump website on it.
Image of the thank you poster at the end, with the MonkeyPump Logo
MonkeyPump | Brand Identity
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Ida Hvitsand's profile

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Ida Hvitsand's profile
Norway

MonkeyPump | Brand Identity

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