Challenge
In the crowded CNY-film landscape, DuitNow needed a film that would make a lasting impression while introducing its products to the Chinese community.
Everyone knows about the god of wealth, Choi San, who brings luck and riches during Chinese New Year. But not a lot is known about his origins.
Idea
We told the story of Choi San Jr, a clumsy student at the Academy of Choi San. His final assignment? Delivering ONG(fortune) to an entire village - with a little help from DuitNow, of course!
15-Second Tactical
Typography Design
Choi San Jr. Sticker Pack
Behind The Scene
Client: Duitnow | Production House: Evil Genius Studio | Film Director: Tan Ce Ding
Creative Director: Benedict Tan, Derek Yeo | Senior Chinese Writer: Raphael Ang
English Writer: Samuel Shong | Art Director: Wee Sze Shen
