About
Sunsilk is a haircare brand produced by the company Unilever. The brand was introduced in 1954 in the UK, and now it's available in most global countries. The brand combines natural ingredients with science and technology to create affordable and effective products to combat common hair problems.
Insight
Expectations to act as a woman at this age holds me back from following my heart.
Sunsilk Natural
The gentle care(2x Hydration) of Sunsilk frees girls to be their natural selves.
Idea
Being your natural self as a young woman is tough today. On social. In media. Even in person. Everyone has something to say about how you should be. Which is why Sunsilk Naturals was developed in collaboration with Malaysian women. Because Malaysian women would know what their hair needs most. Because being the natural you starts with the best natural self care that you can get. Because when your hair is on point, your heart follows.
AR Filter
An AR filter game is being proposed to further promote the product's USP.
How it works:
1. Collect the water droplets using the AR filter
2. Highlight your story with #HairppierMe
3. Drop us a DM to your story
4. Lucky few will be given promo codes to use on Watsons site
Thank you
