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A design system to unify Spotify’s global marketing work
With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different articulations of the brand. The directions called Focused, Playful and Editorial each express the brand in a unique way and can be used appropriately. The toolkit, a 300+ page document, displays a detailed view of how to use the directions in a number of applications ranging from ATL, animation, social, interactive, banners, partnerships and more. Since its launching in 2020, the design system is used globally.
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Produced at Spotify, New York
Design Team: Rasmus Wangelin, Erik Herrström, Angeline Toh, Andreas Lindahl, Will Oswin
Motion Design: Hornet
Collaborators: Christine Andren, Payman Kassaie, Candice Greenberg, Neal Gorevic, Zach Pentel, Alexander Bodman, Alexandra Tanguay, Lauren Solomon
Design Team: Rasmus Wangelin, Erik Herrström, Angeline Toh, Andreas Lindahl, Will Oswin
Motion Design: Hornet
Collaborators: Christine Andren, Payman Kassaie, Candice Greenberg, Neal Gorevic, Zach Pentel, Alexander Bodman, Alexandra Tanguay, Lauren Solomon