Schroders CNY Red Purrket​





With a graceful synergy between timeless traditions and cutting-edge digital technologies, Schroders once again demonstrates their mastery of melding the old and the new with the release of their 'Year of the Tiger' Ang Pows. As we enter the Year of the Tiger, we have woven together the shimmering brilliance of holographic foil with the cherished symbols of Chinese New Year, all brought to life through the playful magic of eStickers.​
For those who cherish the intricate beauty of elaborately designed traditional red packets, the holographic foil adds an extra layer of enchantment, capturing the eye and holding it captive with its mesmerizing dance of light. And for those seeking a touch of digital ingenuity, the eStickers are a breath of fresh air, infusing new life into a beloved cultural tradition.






























Schroders CNY Red Purrket​
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Project Made For

Schroders CNY Red Purrket​

Designing Angpows is not just about creating beautiful packets, but also about capturing the spirit of its zodiac animal. A tiger is the manifest Read More

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