Combining innovation, creativity and research, Design na Pele was a project promoted by CICB, to develop products using leather as primary material. Fashion designer Ronaldo Fraga and artist Heloísa Crocco were invited to create a line of fashion and decoration products and conduct the production along with the tanneries, focusing in the design and excellence of the material. With the book Design na Pele, the target was to document the creative process and the development of the project. The graphic project was designed to be fluid and to highlight the textures of the material as well as the final products. The folder complements the book, presenting the initiative in fairs across Brazil and the world.

Content and creative direction: Oui Oui
Graphic design: Bruna Schuch
Print production: Mára Alice de Azeredo Moehlecke
Photos: Waldomiro Aita, Gabriel de Andrade Fernandes, Rafael Vilarouca (Revista Cariri), Candido Portinari - O Lavrador de Quadros (Ed. Projeto Portinari)