Project SAGE
branding + identity / brand launch campaign / website / social / signage
Project SAGE hired Obsesso Processo to transform their 40-year-old institution (formerly known as Women’s Support Services) into a new era. It was time to speak to a larger audience about the extensive work they do to end domestic violence, support survivors, and educate the community.
audience
Project SAGE serves specific populations within their strategies: victims and survivors of domestic violence, youth and adults who are learning how to navigate relationships, community partners, and the comunity at large, regardless of age, gender, socioeconomic status, sexual orientations, race, religion and ethnicity. Domestic violence knows no bounds and anyone can find themselves in need of Project SAGE’s services.
Secondary audiences: donors and potential donors
strategy
Develop a brand that is inclusive, intriguing, and accessible because domestic violence can happen to anyone. Demonstrate that Project SAGE treats their clients with dignity, respect and honors their choices. And amplify all that is true about Project SAGE: that they are a trusted, experienced, non-profit organization with a 40-year track record who works tirelessly with grace and empathy to end interpersonal violence.
results
A trustworthy brand that speaks with poise, elegance, and honesty.
deliverables
• Brand development and identity design
• Brand guidelines
• Brand launch awareness campaign (print, digital, social)
• Website reskin
• On-site signage
We created an adaptable brand that Project SAGE staff can run with. They are always connecting to their audiences through social media, events, and direct communications. It was important to empower them with actionable guidelines, systems, and templates that they can implement on their own.
