BRIEF
Oakley needed to set itself apart as a disruptive force within the surf market while placing focus on their design ethos.
The campaign needed to:
_translate across global markets
_visually disrupt the current market
_express Oakley's ethos of design obsession
Our answer was the Disruptive by Design campaign.
MY ROLE
The campaign needed to:
_translate across global markets
_visually disrupt the current market
_express Oakley's ethos of design obsession
Our answer was the Disruptive by Design campaign.
MY ROLE
Concept development + art direction + design
Emily Philpott CD / Kris Fry ACD / Jeff Erin CW / Alex Ryden CW
