How do you take a sensitive and complex topic like Irritable Bowel Syndrome and make it fun but not embarrassing? Why just animate the gut bacteria! The “Get Along With Your Gut” campaign humorously shows what’s happening inside an IBS sufferer’s stomach before taking Ther-Biotic Probiotics and then again after. Based on the insight that those with IBS can’t trust their stomachs, this campaign turns an unpleasant experience into an entertaining one, allowing the work to be easily understood and stand out in a crowded digital space.