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    Mike's Hard Lemonade "Anytime" Commercial concept
Mike's Hard Lemonade
Expanded upon the concept of the Mike's Hard Lemonade "Anytime" TV advertisements. Developed fun, witty banner ads and social media presence based on the quirky, rhyming ads featuring Martin Landau. Helped the brand live tweet sporting events such as the MLB All Star Game to reposition their product as a cool, fun and zesty drink to enjoy with your friends in the summer.