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About client:
Trawa is Berlin-based tech startup that builds software for small and medium sized industrial companies to optimize their energy procurement.
Challenge:
Founders needed a pre-seed pitch deck to entice potential investors and secure funds, but faced the challenge of not having a defined company name, logo, or visual language to begin with.
Services we provided:
Design research, brand identity development, and pitch deck design.
Services we provided:
Design research, brand identity development, and pitch deck design.
Main idea:
The main concept that guided the visual identity of Trawa is the "energy pulse." The objective was to communicate that Trawa is a fresh and revolutionary solution for small and medium-sized industrial companies that focuses on energy procurement optimization.
To achieve this, we developed a brand system that conveys the platform's specific focus on the energy industry and its commitment to helping companies improve their energy procurement processes. We used a vibrant color palette, bold typography, and colorful visuals to convey a sense of energy, power, and efficiency, which are key values in the energy industry.
Moreover, we designed a clean and eye-catching Pitch deck that effectively communicates Trawa's value proposition, helping to pique interest, inspire action, and drive results.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ea0637164519479.63fc25fc2819f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/058aed164519479.63f7db0f6adba.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/cf2801164519479.63f80611b5384.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d7b53e164519479.63f80611b4834.gif)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48199e164519479.63f809403a2a7.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35f5fb164519479.64077dfcd7dcf.png)
Pitch deck:
The deck is carefully crafted to engage potential investors, and provide them with a comprehensive understanding of the Trawa platform.
Overall, the Trawa visual identity and Pitch deck work together to create a powerful brand image that effectively communicates the platform's focus on energy procurement optimization, and its commitment to revolutionizing the energy industry.
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d69860164519479.63f80a63e3d36.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ef1c8d164519479.63f80a633ad97.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8184d164519479.63f80a633be35.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/616e7f164519479.63fc17e215bef.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fd4bf8164519479.63f8152c38c4d.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24c04c164519479.63f8160d553b1.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ddba8164519479.63f817871d029.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c96b5164519479.63fc1220bd564.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/673070164519479.63fc1220be14c.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b6287164519479.63fc122138631.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a6cba164519479.63fc13bd99050.png)
![brand identity brand identity design business pitch deck Powerpoint presentation slides Keynote presentation design Startup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/329c53164519479.63fc3baa865ff.png)