Bermuda Immersive Experience
The glass truck immersive experience was a customized truck which toured Miami, Boston, and New York City. The goal of this activation was to give people a glance of what Bermuda has to offer, from the beaches to the resorts, and see what's off the beaten path. The truck moved from Florida up to Boston, Massachusetts and allowed people the opportunity to win a trip to Bermuda and other prizes. The immersive video experience housed within the truck was displayed on screens wrapping the entire interior of the truck in an effort to make visitors feel as if they were on the island.
