Brandon Brown's profile

Bermuda - Brand Guide

Brandon Brown
•
Bermuda Tourism Authority - Brand Guide
Senior Art Director/Designer: Brandon Brown, Travis Blake
Strategy: Charlie Lodge
Copywriter: Lauren Astl
Brand Design brandbook branding Corporate Identity guidelines visual identity
Bermuda's look and feel is leftover from a bygone era and was in dire need of an update.
The people, the food, and the experiences are unique and alluring, so why aren't we talking about them more and so what if there are beautiful beaches, but what's beyond that? People should leave the resort and explore.

This brand guide resets the narrative on the island's look and feel, as well as bringing back the diversity and uniqueness of Bermuda. We changed the way Bermuda speaks about itself via copy and imagery, making Bermuda a more alluring destination to people beyond the boomers and golfers.
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Brand Design brandbook branding Corporate Identity guidelines visual identity
Bermuda - Brand Guide
Published:
Brandon Brown's profile

Owner

Brandon Brown's profile
Boston, MA, USA

Bermuda - Brand Guide

Published:

Creative Fields