Immortalize Your Jeans is the name I gave to a hobby of mine where I took old jeans from people and converted them into differeent thingummies for a small price thus enabling these jeans to live on even after they are proclaimed dead. I figured it needed some branding of its own and wrote some copies, styled some pretty girls, made them pose, took some pictures and almost near doubled my orders in about a month.
https://www.facebook.com/ImmortalizeYourJeans/
https://www.facebook.com/ImmortalizeYourJeans/