Campaign "Rethink Energy" aims to build public awareness and a new culture of energy based on a more efficient use of resources.

The campaign claim is “Let’s give energy a new energy”.

Art director: Chiara Giannuzzi, Becha
Head of Art: Renato Fontana

Illustration: Becha
Agency: TBWA Roma

 

http://rethinkenergy.eni.com/en
 

The campaign was developed for TBWA by the art director Anna di Cintio and Executive

Creative Director Geo Ceccarelli.