IDENTITY & INFORMATION DESIGN
REBRAND I To develop a design strategy and revitalize the brand identity for an existing organization, product, or service.
LEARNING OBJECTIVES: A multi-week assignment reinforcing lectures in rebranding strategies using research methods such as competitor analysis and brand auditing. Emphasis on why brands need to be revised and investigating design strategies for refreshing visual identities.
Projects are copyrighted by the students at the Michael Graves College, Kean University.
Above: © Saloni Ahuja (House of Vian), © Diane Diago (Origem); Below: © Gabby Ledesma (30 Burgers), and
© Gina Fata (Eva's Village).
© Gina Fata (Eva's Village).
Above: © Manny Hernandez (Dark Side of the Moo), © Mariam Elaydaros (Tana); Below: © Amanda Sweeney (Cougar's Byte), © Arianna Scarano (Waggy Tail), © Sara Turner (PAWS), and © Kyle Loreti (Taylor).
