A Brazilian gin native of Rio de Janeiro and the sun in its soul.
Created from the partnership between Fábrica and Privilège, Arpo is a dry gin prepared in small copper stills. Its almost ten botanical elements are selected by hand in small quantities. Before being distilled, they undergo a 100% artisanal process signed by the award-winning Brazilian mixologist Lelo Forti.
As a native of Rio de Janeiro, Arpo celebrates the Brazilian way of enjoying life among high-spirited people and extraordinary places. It conquers the senses and creates moments that accelerate the pulse, make the skin crawl, and ignite the imagination.
Inspired by stories lived by the sea, the mountains, and places that do not appear on the postcard, ‘Sunny Memories’ was defined as the central concept of the brand. A message that evokes light moments and unforgettable sensations, illuminating the entire personality of the brand.
The capitalized logo is composed of an elegant font with characteristics of the ’60s and a genuinely Brazilian essence. In its reduced version, the rounded shape of the letter ‘O’ receives sunny rays around it, amplifying the brand’s solar energy.
To expand the identity, the color yellow in a more sober tone, a series of stamps, and an analog photographic direction complete the visual system, reinforcing Arpo’s warm and nostalgic narrative. Then, the color yellow in a more sober tone, a series of stamps, and an analog photographic direction complete the system and the clean design of the packaging, reinforcing Arpo’s warm and nostalgic narrative.
Emphasizing the unforgettable natural beauty of Rio de Janeiro, from the positioning to the visual universe, Arpo delights and inspires new stories filled with countless sunny memories yet to be enjoyed.
CREDITS
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CREATIVE DIRECTOR: Gustavo Garcia
DESIGNERS: Gustavo Kone, Gabriela Almeida, Luana Cordeiro
POSITIONING: Criatexto
PHOTOGRAPHY: Derek Mangabeira, Mateus Rubim, Diego Barcellos, Andrea Leopardi, Jonathan Borba, Marcos Paulo Prado, Felipe Archer, Raphael Souza, Oliver Sjostrom, Omar Ob, Anna Elizabeth, Luca Dugaro
