HONEYMOON | BEEKEEPERS BRAND
Brand created for a small beekeeper's business inspired by the nostalgia of a honeymoon. In Lithuania, bringing honey as a present for a newlywed couple is common. It is a symbol of a long-lasting and sweet life of marriage. This symbolic meaning became the main inspiration for creating a brand for a family-run business.
NAME
Brand's name was inspired by the romance and excitement of the honeymoon. The main goal was to compare it with the undiscovered new flavours of the product. Such comparison positioned the brand as a lover - passionate, sensual, and self-improving.
DESIGN
The design was crafted around brand's archetype. The logo is a combination of a dreamy face profile and a crescent moon shape, paired with a serif font which brings a romantic feel to it. Pastel yellow tones were chosen to highlight the product more. Secondary pastel colours were chosen according to the main ingredient of the honey-based desert. Outline illustrations where based on the logo design.
CREDITS:
Graphic Design - Saulė Igarytė
Copywriting - Meilė Pečiulytė
