KAUNAS 2022 MERCH
Kaunas 2022 - European Capital of Culture merchandise photoshoot.
CONCEPT
Modernist architecture meets contemporary dance. Kaunas city's signature cultural attributes are modern architecture and contemporary dance. Thus, the idea was to merge these two cultural aspects.
ABOUT
For the photoshoot, we hired two contemporary dancers who explored movement in one of the modernist architectural jewels - Kaunas Central Post Office (now a Center of Architecture). For each collection, we used a different signature colour.
CREDITS:
Creative & Art Direction - Saulė Igarytė
Photography & Post-production - Gražvydas Jovaiša