The Dorm is a holistic treatment solution for young adults struggling with substance abuse, emotional challenges, family conflicts or motivational issues. My task was to create a brand identity that felt modern, urban, and upscale. The owner of the company didn't want anything that was overtly drug or therapy related, but something that felt anonymous and had a certain edge to it. The result was a simple logo that created a "T" & "D" for "The Dorm", a stationery kit, brochure, and website.
TheDorm
