Idea:
People know about hostelling in most of the world, but they don’t know there are over 50 hostels in the U.S.
Objective:
Create awareness of Hostelling International USA with an organic rebranding effort that goes beyond the obvious — refreshing their old identity. Instead, creating a new identity for each of their 50 hostels. Capturing what makes each one unique. And visually bringing not just the brand, but the community and the experience of hosteling to life.
Create awareness of Hostelling International USA with an organic rebranding effort that goes beyond the obvious — refreshing their old identity. Instead, creating a new identity for each of their 50 hostels. Capturing what makes each one unique. And visually bringing not just the brand, but the community and the experience of hosteling to life.
CREDITS
Y&R NYC
Leslie Sims – Executive Creative Director
Gabe Hopkins – Creative Director
Cheryl Chapman – Creative Director
Jason Borzouyeh – Design
Hamish Mcarthur – Design
David Mindel – Design
