Uptown and downtown. Fashion and function. Day and night. BLANQI is a brand for today’s versatile,
on-the-move woman — a woman who needs high performance without any compromise on style.

 

What began as a conversation between founders Valerie Darragh and Sabina Melarti — as it turned out, they had both been frustrated by the nonexistence of chic and practical maternity support garments, and so assembled their own — led to the creation of their signature Maternity Support Bodystyler. If they had both needed it, they reasoned surely other women did too. And so, the BLANQI brand came to be.  

 

Four years later and the girls are still revolutionising the supportwear category, with their latest offer, the first ever all-in-one, seamless support line of fashion-forward hosiery. As part of the hosiery launch, a complete brand refresh was undertaken, including new symbol design, packaging and website. Featured here is their Support Hosiery launch lookbook for print and digital.