identity & branding
Sourcey.M is a boutique, ethical sourcing and marketing agency based in Melbourne, Australia. They deliver creative, thoughtful, useful and unique ideas and branded products and ensure the highest level of ethical sourcing practices are followed. The company's founder, Emily Murray created a design brief for a calm, clean and modern brand feel with a playful edge to reflect the cheeky brand name. The result was a monogram logo that heros the letter `M' with a subtle `S' intertwined. The serene turquoise, combined with modern black and white, with a simple, bold logo design all collaborate to deliver a fresh brand feel. To demonstrate the company's sourcing and producing capabilities, a range of modern promotional products were branded with the Sourcey.M identity.
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