Every year, Quality Solutions, Inc. exhibits at the PRSM National Conference. To supplement their booth, they throw an over-the-top bash for clients.
The task at hand: develop, plan and execute a theme, tactics and entertainment for this exclusive, annual event. The conference took place in Florida, during the NCAA championship, thus the Marsh Madness swamp theme was established to complement both the location and game. The design and messaging play off of the elements of the event, from the big game to live animals and entertainment while embracing the charm of the everglades.
