ABOUT
Pracownia Ciała is an intimate studio maintained in the body-positive trend, founded by enthusiasts and specialists in the field of conscious movement and dance, Kalina Grupa & Marek Załużny. The studio offers training, development workshops and relaxing treatments and based on active methods of work- providing their participants with conditions conducive to acquiring knowledge, improving skills and discovering their personal potential.
The project included the creation of a coherent visual identity for the studio, which includes: logo design, typography, color palette and a coherent graphic concept of advertising materials.
CREATIVE CONCEPT
The minimalist design of the sign contains an element of a holistic approach to the subject of the body. The dynamic shape of the ring refers to movement - it is also a tribute to the founders of the brand, who are specialists in the field of dance. The color palette was inspired by nature. Earthy colors refer to the wabi-sabi trend, they calm down and bring solace to the recipient. Selection of these elements contributed to the creation of a coherent visual communication for the brand, based on its internal values and ideas.
