This project was done while at the Royal College of Art and is intended to create a provocative new outdoor exploration vehicle that is also compact for European cities
It centers on the spontaneous adventures and makes it easier to hop in with friends and simply go find your own adventures.
Billy harkens back to the original Willy Jeep with its simple, clear and embraced construction. Modular and easy to repair but also playful and always ready to go.
Trends are changing. Younger generation still appreciates the outdoors for the health and value it brings to their lives, but are put off by the high-octane, exercise-driven world that dominates these spaces. Greater value is put on the spontaneity, casualness, and socialness aspects of outdoor adventures.
Small and compact for easy city maneuverability, but also offroad capable.
Won the Magna 2022 Bold Perspectives Award <-- Click
“I can’t say I understand all of the details on this concept,” says Jay Shuster, production designer, Pixar Animation Studios, flagging the “variety of canisters plugging into the suspension towers” as an example. “However, I do appreciate its experimental, DIY moon-rover-esque appearance. It is very anti-aesthetic and kit-bashed.”
