The visual identity was created for the "Web3: Impact The Future" summit in Vilnius. The summit was designed to bring together key frontrunners of the industry, to talk about the impact the Web3 is about to wield on financial institutions, digital services, information society & individuals, as well as regulators and market watchdogs. Event organizers: Binance, Crypto Economy Organisation, TGS Baltic, Lewben, SUPER HOW?.
The main visual element is a human head which is deformed by a digital glitch. It symbolises the unstoppable movement of the human mind, the connection between the real and the digital worlds. The secondary visual element - a horse, symbolising the movement forward of the digital technologies and brave human ideas.
The visual identity is based on bright, bold colours and the impression of movement. The designed material appears to be in motion even in static imagery thanks to the glitchy distortions. Motion graphics were used in the main event's commercials, scenography, social media and web design.
A series of digital illustrations were created for the scenography and printed materials. In addition to the prints for the stage and the design of the displays, animated projections were created that were used as a part of the scenography.
Glitchy motion graphics were shown on the main background displays of the platform, replacing the usual physical decorations, and created a futuristic atmosphere in the event. The bright visual identity created digital aesthetics.
