Audience by Karma is a modern permanent makeup studio that not only provides services, but also trains new masters of the profession. The creator of the studio turned to the need to revive her brainchild in a new city, after the destruction of the old studio in Mariupol. The new name was created on purpose so that there would be no associations and no ties to the old location. We created a handwritten sign for Audience, using mock handwritten text to add personality to the brand. Combining this with the creator's name in a simple sans serif font to add some clarity and elegance. The legibility and the imitation of the handwritten signature is not chosen for nothing, as the permanent is primarily the work of a craftsman, the clarity of the lines and the neatness.
